Relevant placements
Pages and communities are chosen to fit the track — not a generic package for every release.
Music promotion through creator campaigns
Put your music in front of the right audiences.
Katalyst Media helps artists promote their releases through coordinated TikTok creator campaigns across relevant niche communities.
We manage the campaign from planning and creator communication through to content direction, posting and delivery.
Campaign structure
Illustrative campaign structureRelease
One track · Multiple placements
01
Audience communities
Content placement
02
Lifestyle content
Content placement
03
Entertainment content
Content placement
04
Visual content
Content placement
05
Culture-led content
Content placement
06
Niche placements
Content placement
One campaign. Multiple relevant communities.
Campaigns are built around the release, then organised across creator pages and content formats that fit the track.
01
Campaign planning
We understand the release, audience and campaign objective before deciding how the song should be promoted.
02
Creator coordination
We organise communication, requirements and timelines across multiple suitable creator pages.
03
Content direction
We guide formats and creative approaches so the track appears naturally on each page.
04
Campaign management
We manage budget, posting activity and delivery through one organised point of contact.
Why Katalyst
A more structured approach to music promotion.
Creative variety
The song can appear through different content formats and niche environments.
Distributed promotion
Campaigns are spread across multiple creators instead of depending on one influencer or one post.
Organised management
The artist works with one point of contact while Katalyst Media coordinates the wider campaign.
The aim is coordinated placement across relevant content environments — building momentum around the release, not chasing random views.
Campaign process
How a Katalyst Media campaign works.
01
Understand the release
We review the song, artist, target listener, release stage and campaign objective.
02
Define the direction
We decide which audiences, content styles and niche communities fit the track.
03
Build the campaign
We organise the creator mix, campaign budget, content requirements and posting structure.
04
Coordinate content
We manage communication, creative direction, approvals and delivery requirements.
05
Launch the campaign
Content is posted across the agreed creator pages and campaign activity is tracked.
06
Review and learn
We review which placements and creative approaches generated the strongest response and use those findings to improve future campaigns.
Selected campaigns
Campaign examples are currently being prepared. Published work will appear here once artists have given permission to share them.
Contact Katalyst Media
Contact details are currently in progress and will appear here soon.
In Progress